Focus your vision.
Execute the Plan.
Creating exceptional ownership experiences.
Clarity
Create an actionable plan to grow your business.
Alignment
Get your team working toward a shared vision.
Momentum
Achieve real results with a proven system.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
SMALL
(Under 10 employees or $2-$5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
MEDIUM
(Over 10 employees or $5-$20M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Access to 80+ Pinnacle Business Tools
LARGE
(Over 30 employees or $20M+)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Four Rising Leader Sessions per year
Access to 80+ Pinnacle Business Tools
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
certified Pinnacle Business Guide
ABOUT Shawn LaRue
When I was building my own business, most days felt like survival.
I was doing everything — accounting, sales, hiring, training, solving customer issues — just trying to hold things together long enough to reach the end of another day. Some moments were rewarding, but looking back, it was far harder than it needed to be.
Entrepreneurship can be incredibly lonely. Your family supports you, but they don’t truly understand the weight you’re carrying. Your team sees the pressure, but they often don’t realize how much harder their problems make the day. And most owners don’t have anyone they can really talk to — someone who can help cut through the noise and make sense of everything piling up in their head.
As the years went on, I realized I couldn’t do everything myself. But letting go felt dangerous. Every time I loosened control, something seemed to break, so I held tighter — like many owners do.
After fourteen years, I sold the business and finally had the chance to step back and reflect. That reflection led to my first consulting engagement… and that’s when something clicked.
I realized the struggles I went through weren’t just my story — they were the story of thousands of business owners. And more importantly, I realized I could genuinely help them avoid the hardest parts by sharing what I had learned the hard way.
That realization became the foundation of my work today. Using a principled, structured approach with Pinnacle Business Guides, I help owners cut through the noise, focus on what truly matters, and build businesses that support their lives instead of consuming them.
There’s nothing more rewarding than seeing the moment when it clicks for an owner — when the pressure lifts, clarity replaces chaos, and the business starts getting stronger while life actually gets easier.
That’s why I do this work.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.